editorial

Creative collaborations with photographers, art directors, and publications who ask something real of the spaces they inhabit.

Creative collaborations with photographers, art directors, and publications who ask something real of the spaces they inhabit.

Editorial work is where I get to think freely. There is no guest list to dress for, no room to soften. There is only an idea and the question of how flowers can carry it.

I work with a small number of photographers, stylists, and art directors each year — people who come to me with a direction, not a brief. The best collaborations happen when both people bring a point of view and trust each other enough to let it collide.

I am not interested in flowers that make a set look nice. I am interested in flowers that make an image feel like something specific — like a season, a memory, a mood that doesn't have a name yet.


Not decorating.
Collaborating.

"The camera sees what the eye overlooks. My job is to give it something worth stopping for."

I take on a small number of editorial collaborations each year. I work with photographers, stylists, art directors, and publications whose creative ambitions align with my own.

I don't do mood board briefs. I do conversations — about the concept, the light, the feeling you're chasing. If we're a good fit, the flowers will follow.

about editorial projects

Reach out with a concept

We talk through the direction

I source and build on the day

Usage and credits

Not a mood board — a concept. A feeling, a reference, a single sentence that describes what you're trying to make. That's enough to start.

Reach out with a concept

A short call to understand the shoot — the space, the light, the photographer's eye. I'll bring thoughts on palette and form. You'll leave the call with a direction.


We talk through the direction

Every arrangement is built fresh on the day of the shoot. I stay for the full session — adjusting, rebuilding, responding to what the camera is finding.


i source and build on the day

All published work is credited to La Flor Creative Studio. For commercial usage, rates are discussed during the initial conversation.



usage and credits

press

press

"Flor's work has a quality that is rare in floral design — it looks like it grew that way."

"La Flor brings a point of view to every collaboration — which is exactly what a shoot needs."

"One of Miami's most distinctive floral voices — work that feels considered rather than curated."


In Bloom Editorial — 2023

Golden Hour Feature — 2024

Wedding Vendor Spotlight — 2024

Vogue Digital

miami living

the knot

"Flor's work has a quality that is rare in floral design — it looks like it grew that way."

In Bloom Editorial — 2023

Vogue Digital

"La Flor brings a point of view to every collaboration — which is exactly what a shoot needs."


Golden Hour Feature — 2024

miami living

"One of Miami's most distinctive floral voices — work that feels considered rather than curated."


Wedding Vendor Spotlight — 2024

the knot

have a shoot in mind?