Editorial work is where I get to think freely. There is no guest list to dress for, no room to soften. There is only an idea and the question of how flowers can carry it.
I work with a small number of photographers, stylists, and art directors each year — people who come to me with a direction, not a brief. The best collaborations happen when both people bring a point of view and trust each other enough to let it collide.
I am not interested in flowers that make a set look nice. I am interested in flowers that make an image feel like something specific — like a season, a memory, a mood that doesn't have a name yet.
I take on a small number of editorial collaborations each year. I work with photographers, stylists, art directors, and publications whose creative ambitions align with my own.
I don't do mood board briefs. I do conversations — about the concept, the light, the feeling you're chasing. If we're a good fit, the flowers will follow.