If you're reading this, you're probably the kind of person who notices things other people walk past.

I started La Flor in 2020 with almost nothing — a small apartment in Miami, a few buckets of flowers, and a belief that had been forming in me for years: that the way a space is dressed changes how the people inside it feel. Not just how it photographs. Not just how it looks in the moment. How it stays with them.

I grew up in a family that understood this intuitively — my grandmother kept flowers on the table every single day, even when there wasn't much else. I didn't understand it then. I understand it completely now.

I trained in floral design in New York, apprenticed under a studio in Paris for two years, and then came back to Miami — because this city, its light, its heat, its way of mixing the elegant with the unruly — it felt like the only honest place to make the kind of work I wanted to make.

I work with a small number of clients each year. Couples who want their wedding to feel like a specific kind of dream. Hosts who understand that a beautifully dressed table is remembered long after the evening ends. Creative directors who need a collaborator with a point of view, not just a pair of hands.

If that sounds like you — I'd love to hear about what you're creating. Every project I take on starts with a conversation, not a quote. I want to understand how you want to feel, and then I want to build that.

"The flowers are a vehicle. What we are really building is a feeling with a fixed address."

- flor